From the debut of La 125 Element to the Espresso Station, from Latte Art masterclasses to

the Pink Ruby Latte: three intense days at our stand in Trieste.

 

From 21 to 23 October, La San Marco took centre stage at TriestEspresso Expo 2026, at

Booth 22 in Hall 28 bis of the Trieste Generali Convention Center. For the brand, part of SEB

Professional, it was an opportunity to focus on what has driven it for over a century: product

innovation, technological partnerships and coffee culture.

 

The debut of La 125 Element

 

The show was the stage for the official debut of La 125 Element, the new model that extends

the La 125 family with an essential configuration, focused on what really matters in daily

work. Reliability, operational simplicity and extraction consistency for roasters and

professionals who look for quality in the cup and a competitive investment.

 

Espresso Station: technology at the service of the barista

 

At the heart of the stand, the Espresso Station: an integrated ecosystem built around the La

125 Multi Boiler together with three technology partners. BibeCoffee with telemetry to

monitor and analyse data, Perfect Moose with automated milk preparation, and PUQ Press

with electric tamping at constant pressure. A simple idea: technology doesn’t replace the

barista, it enhances their skills.

 

Masterclasses, tastings and competitions

 

The stand was also a place to meet. Carmen Clemente, World Latte Art Champion and La

San Marco Brand Ambassador, led demonstrations on the Italian cappuccino, Latte Art,

Choco Art and Cappuccino Painting, and challenged visitors with the La San Marco wheel.

Francesco Costanzo, Brand Ambassador, together with Andrej Godina, Coffee Expert,

guided roasters and baristas through the Signature Espresso Experience and the Espresso

Tasting, with different extractions and tests on their own blends.

 

Beyond the stand

 

La San Marco supported professionals as Technical Sponsor of the SCA North selections

and of the presentation of the 2027 Guide to Italian Coffee and Roasters, where the La San

Marco Special Award for the best roaster went to Torrefazione Bontadi. La San Marco

machines were also in the booths of some partner roasters.

 

A gesture for Pink October

 

At the stand, visitors could taste the Pink Ruby Latte, the pink drink created by SEB

Professional, with a free donation to support LILT Trieste’s work on cancer prevention and

care.

 

Thank you to everyone who stopped by over these three days: partners, roasters, baristas

and coffee lovers. See you next time.